Our History

The Fiesta de las Flores Hispanic Cultural Center, Inc. was established in August 1982 to expand and enhance the efforts started by the League of United Latin American Citizens in 1953. The vision since its inception has been to improve the quality of life and educational attainment by promoting meaningful cultural, artistic and heritage events in our region with positive impact on the cultural and educational attainment of our youth and overall residents in the region.

The first Fiesta de las Flores was organized in the “Segundo Barrio” in El Paso at Oregon and Fifth Streets. It moved to Hugo Meyer baseball field at Washington Park in 1956 and to the El Paso County Coliseum ten years ago. Since the first Fiesta, civic and charitable Latino organizations participate in the Fiesta by sponsoring a queen candidate and selling traditional Mexican and regional food, as well as arts and crafts. Professional and aspiring local performing artists provide the entertainment, and, the “Huacha tournament (similar to the American horseshoe competition) brought skilled teams from throughout the Southwest and California to the World “Huacha” competition of the Fiesta de las Flores. For many years, The Fiesta de las Flores queen was selected during the Fiesta and crowned at an elaborate coronation filled with pomp and pageantry at the El Paso County Coliseum. Nationally known bands are brought from Hollywood, California, Texas, Mexico and Mexico City to perform at this important social event. In recent years, the queen has been crowed immediately after the selection at The Fiesta on Sunday night.

Fiesta de las FloresThe Fiesta de las Flores Hispanic Cultural Center has been striving to establish a Hispanic Cultural Center that will promote artistic, heritage and cultural activities highlighting the rich history and artistic talent of our region; stimulate creativity and motivate our youth to develop artistic skills that will have significant implications for educational success; and, organize and sponsor the Annual Fiesta de las Flores as a signature International cultural event that will include all segments of our population .The Annual Fiesta de las Flores is the City of El Paso’s largest Hispanic Heritage event.

The main artistic and cultural event of the Fiesta de las Flores Hispanic Cultural Center, Inc is the annual Fiesta held during the Labor Day weekend every year. For 57 years the Fiesta de las Flores has been recognized as the largest cultural event in the region that provides quality entertainment for the region. National and International artists have been featured during the Fiesta such as, Fats Domino, War, Tierra, Selena, Sonora Santanera, Primavera, and Los Tigres del Norte. The Fiesta’s entertainment always includes local professional and aspiring artists in music and dance that perform during the event.

The Fiesta de las Flores, a family oriented event allows children free admission, and also features Latino and southwestern cuisine. The eighty (80) booths are sponsored by local organizations and businesses to promote their culinary art that add enjoyment to the festivities. The booths also feature games such as La Loteria and games of skills. Ninoville provides rides for young children. The Fiesta features over 100 entertainers and their supporting staff which stay in local hotels. Average attendance at the Fiesta is 15,000 to 30,000 patrons.

The Senior Citizen Appreciation Dance was established seven years ago to provide entertainment to the seniors in our region free of charge. This extremely popular event draws approximately 1200 attendees annually. In addition to the Fiesta de las Flores and the Golf Tournament Scholarship Tournament, FHCCI also engage in numerous educational and charitable projects to improve the quality of life in our Region. The organization participates in philanthropic cultural events and activities throughout the year, especially with students from K-12. Approximately 1.8 million dollars has been awarded in scholarships to high school graduates and college students.